cold emailing

Why Cold Emailing is Misunderstood

5 November 2020 | by Gina Lucia

I bet you’ve been the unfortunate recipient of cold emails that might look something like this:

example cold email

Those generic cold emails that irritate you, and certainly don’t work. It’s no wonder cold emailing has a bad rep. But in this article, I’m going to tell you why I think cold emailing is misunderstood and why you should be investing in it, especially for your service-based business.

Let’s debunk some cold emailing myths

Cold emailig, the most sleazy, most annoying, least personal and least effective form of marketing, right?

Yeah. I used to feel that way too.

I mean, going by the quality of the cold email I just showed you. It’s no wonder people feel like cold emailing doesn’t work when finding new clients.

But before I go into telling you why I think cold emailing is misunderstood. Let’s first outline what cold emailing is so we’re all on the same page.

what's cold emailing

What’s cold emailing?

Cold emailing is when you send an email to a potential client without having any prior contact with them first. Essentially, you find someone to contact, get their email address and send them an email introducing yourself. That’s it.

Okay, so now we’ve outlined that. I’m going to go through some myths or some objections you might have about starting to cold email potential clients.

Myth #1: Potential clients are going to be annoyed or irritated by your cold email

This is one of the main reasons why I put off cold emailing for so long. The last thing you want is to annoy a potential client by sending them a cold email.

Here’s the thing though. Cold emails only annoy or irritate people when they’re like the ones I showed you previously. Unpersonalized, irrelevant and annoying.

You’re an intentional and honest service-based business owner. The emails you send won’t be any of those things.

Instead, they’ll be friendly, personalized to the receiver, and above all else, helpful.

When receiving cold emails like this, your potential client will be thankful you’ve emailed them because you’ve saved them time. Instead of having to search for somebody to help them in their business, you found them instead.

They’ll be able to ask you questions directly, again, cutting their time in half. And you’re not intruding on their day, because they can read and reply whenever they want and whenever they have time.

cold emailing is scary

Myth #2: Cold emailing is scary

Okay. I might be stretching this one a little bit because yes, at first cold emailing is scary. Just like when you try anything new, the first time you try it, the outcome is uncertain. So of course, it’s scary.

But trust me, it gets really easy, really fast. And this is coming from an introvert.

If anything, cold emailing is the least scary form of outreach because all you’re doing is sending an email. And the worst that can happen is that somebody just doesn’t reply.

cold email course

Myth #3: I need more experience to cold email

This is complete crap.

It doesn’t matter how little or how much experience you have in your service-based business, you can cold email no matter what.

As long as you:

  • Find the right person to contact.
  • Pitch them something they want or need.
  • And do it in a strategic way.

The amount of experience you have doesn’t matter.

Experience, testimonials and case studies all work as the cherry on top of your cold email. They increase the chance of getting a reply, but they don’t guarantee it.

Most service-based business owners create the experience as they go, so don’t let this be the reason why you don’t start cold emailing.

hard work

Myth #4: Cold emailing is difficult

Cold emailing may seem daunting at first, but like any new skill, all it takes is a little practice and technique to get it right.

Plus, to get started with cold emailing, you don’t need a website. You don’t need an email list. You don’t even need any social media platforms.

All you need is an email address. That’s it.

In terms of all the marketing methods out there, cold emailing is the fastest and the easiest to get started.

But if you need help getting started, I’ve created a free master class that you can join.

It will teach you how to gain clients without social media, building an email list or using job listings.

Why cold email is the way to go

Social media is saturated with thousands of people in your niche, all saying the same thing. It takes years to see results. And it’s a massive time commitment for you and your business.

SEO, in other words, ranking on Google, takes time to learn and even longer to see results.

Creating freebies and building an email list takes even more strategy and dedication to get right and time to see your results.

Blogging takes developing yet another skill, updating it regularly and having a strategy, again, to see results.

When you’re trying to find clients, you work in a 9-5 and don’t have a lot of time to give. Or you’re currently running a service-based business and don’t want to spend hours and hours every week on marketing strategies that just don’t get you results.

You need something quicker, something you can rely on time and time again and that gives you results and fast. That thing is cold emailing.