INFJ business owner

One Important Skill to Master as an INFJ Business Owner

24 September 2019 | by Gina Lucia

The distraction is real. I can bet no matter what you’re doing: working on a new project, researching for a new idea, simply doing your day to day tasks, you’re getting distracted in one way or another. 

As an INFJ, I’m not talking about external distractions – although they do play a part. I’m talking about the internal monologue you have going on in your head while you’re trying to focus. 

It’s loud, it’s constant and it’s a royal pain in the ass. As an INFJ business owner, this inner voice has made simple tasks take longer, stopped harder tasks in their tracks and lead me to go down a social media rabbit hole full of comparison.

So, as creative, idealistic, value-driven and sensitive INFJ business owners, I believe there’s one skill we can master to take control of our business lives. Oh, and do better work too!

deep work INFJ business owner

Deep work for the INFJ business owner

If you’re anything like me, you remember a time when you were young and free from technology. You’d be left to your own devices with paper and crayon in hand, creating whatever your amazing and unrestricted imagination came up with.

Fast forward to right now and I bet you’re constantly connected. Without a moment to truly feel bored, or hear your own thoughts, your creativity has to be dragged out of you. 

Sounds pretty sad, doesn’t it? But I’m betting it’s true. 

We live in a world filled with information and possibility, but it’s this that can lead to information overload for many INFJs. 

Deep work, a concept illustrated by Cal Newport, is the ability to focus without distraction. To create, write, build and problem solve without anything getting in the way.

Easier said than done, right? Well, let’s dive a little further into how we can accomplish this as INFJ business owners.

working alone

How to master deep work

The following are some strategic tips to get you practising deep work. 

Set out time to do it

Deep work can only happen if you make time for it. This seems really obvious but due to the nature of this type of work, you need to plan for it to happen.

This means that if you have a big project you want to work on, an article or book you need to write, or you simply want some thinking time – then you need to schedule it in. Distractions will pop up if you’ve not planned and removed them before they get the chance to distract you.

Here are some tips when you’re planning your deep work session:

  • Plan a day or time free from deliveries, phone calls or other people
  • Pick a space to work in which doesn’t need cleaning or tidying. In fact, the less ‘stuff’ to distract you, the better
  • Remove social media from your phone or put it on mute. Better yet, turn it off
  • Know what you’re going to do ahead of time 
  • Tell other people what you’re doing so you’re not disturbed

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Make it fun

We get so lost in the day to day tasks we set out for ourselves that we forget the fun side of creation. Remember those childhood days full of imagination? It’s time to bring those back and implement them into your deep work. 

Find out what works best for you. What could be the most enjoyable way to work on a project with no distractions? Could you:

  • Ditch digital and work with pen and paper
  • Pull out something even more creative like paints and work that way
  • Do deep work while on a walk or travelling

By making deep work more enjoyable, you’re more likely to embrace and look forward to it. Plus, the best ideas always come when you’re having fun.

Stop researching and trust your intuition

We’re constantly researching and looking for inspiration online. It has become a natural reaction when thinking of an idea to immediately research it before developing it without distraction.

The result of this research usually warps an initial idea, into something influenced by others. There’s nothing inherently wrong with this, but by ignoring your own ideas and development and opting for the ideas of others, you’re flooding your mind with noise. There’s nothing worse than this for an INFJ.

As an INFJ business owner, it’s so important to create without distraction. If we use alone-time to its fullest, master a skill like deep work and create work which fuels and inspires us, that’s when we thrive.

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Are you an INFJ business owner? How do you work best? Leave your thoughts in the comments and let’s share!

One Important Skill to Master as an INFJ Business Owner
Article Name
One Important Skill to Master as an INFJ Business Owner
As creative INFJ business owners, I believe there’s one skill we can master to take control of our business lives. Oh, and do better work too! It's called deep work.
Publisher Name
Limit Breaker
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  1. Sheryl

    25th September 2019 at 3:53 PM

    Absolutely love this and all of the information provided!

  2. Cherrie Dejolde Bautista

    25th September 2019 at 4:28 PM

    I totally agree! No matter where I am – at work or at home, I keep getting distracted my different things that needs to get done. Setting aside time, writing down what my priorities are for the day, and silencing the phone usually works for me. Phone is one of my biggest distractions, so when I really need to focus and do some deep work, I silenced it and try to keep it away from me.

  3. MJ | Barbed Wire & Lace

    25th September 2019 at 10:37 PM


    Stop researching and just trust yourself!

    We’re so so so stinking bad at this, but it’s so incredibly important and necessary!

    Also, you are the Queen of reminding me of what ugly habits I’ve taken on…. the distractions!! I’m so bad at sequestering myself and refocusing on what matters.

    Love this and everything you write. You’re truly a much-needed business coach for a messy, unfocused INFJ like myself!

    • Gina Lucia

      26th September 2019 at 10:50 AM

      Aw you’re so kind! I think it’s important for us introverts to really focus on the things that matter and treat distractions like they’re a bad cold – because we’ll never do our best work if we let them take over.

  4. Roxana Alexandru

    27th September 2019 at 3:07 PM

    This hits home big time. One thing that I’ve been super aware of these days is just how MUCH I want to do. Maybe I can write a post for you on how to prioritize as an INFJ because honestly, between finishing Malcolm Gladwell’s book, finishing my powerpoint slides for my course, writing a few newsletters in advance, studying for my assignments, reading scholarly articles, unwinding with cleaning/chores around the house, writing blog content, pitching myself to publications, replying to people on social media, I’m LITERALLY OVER MY HEAD WITH STUFF I WANT/NEED TO DO EVERY DAY. Phew. Just thinking of all that gives me a headache haha This post is awesome, love it

    • Gina Lucia

      29th September 2019 at 3:45 PM

      Maybe writing a post for Limit Breaker though is just another item to add to your to-do list! Of course, I’d love to have you do another post but not at the expense of your sanity. Honestly, the simplifying your business subscription box sounds like it might help:

  5. Eliza-Jane

    28th September 2019 at 11:05 AM

    Absolutely agree with all of this, I am constantly getting distracted by research within research of every new idea I come up with and its usually at least once a day, I am guilty of shiny object syndrome even though I have an amazing business that is in high growth mode that needs full attention I still cannot relax and focus. I have so many books started, online courses and notes everywhere its disturbing really and clutterful if there is such a word. I find a walk in nature and using my breathing to focus on and working with horses forces me to remain present which is where the magic happens and the true self alignment. I really want to stay that way this is my mission to get into flow and remain in it.

    • Gina Lucia

      29th September 2019 at 3:45 PM

      Yes I totally agree, we can get so caught up in our ideas that we simply overwhelm ourselves.

  6. Billie

    30th September 2019 at 11:05 AM

    Thank You!! As a newly budding business owner in the making, it’s nice to know I’m not alone nor as crazy as i thought. Time Management is not my greatest forte, especially when trying to organize thoughts and ideas. Looking forward to learning from you. Warmly~

    • Gina Lucia

      30th September 2019 at 3:49 PM

      Thank you so much for such a lovely comment, Billie!


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