INFJ Entrepreneur

4 Skills to Help You Succeed as an INFJ Entrepreneur

29 March 2021 | by Gina Lucia

INFJs make fantastic entrepreneurs.

Speaking from experience we’re creative, insightful, determined, and passionate.

INFJ entrepreneur

However, INFJ entrepreneurs also have weaknesses (or should I say roadblocks).

As an INFJ myself, I’ve had my fair share of business struggles, all of which were self-inflicted and took years to overcome.

It’s for this reason I wanted to put together this article.

After all, us INFJ entrepreneurs need to stick together!

So, in this article I’m going to be outlining what an INFJ is, what roadblocks you might face as an INFJ entrepreneur, and, 4 skills you can master to make your business life a little easier.

What is an INFJ?

First of all, if you’re new to this term, let’s outline what an INFJ is.

INFJ, the Advocate: Quiet and mystical, yet very inspiring and tireless idealists.

This is the description of the INFJ personality type on 16Personalities.

To break it down, an INFJ is someone with the Introverted, Intuitive, Feeling, and Judging personality traits.

what's an INFJ

If you’re here, you probably already know if you’re an INFJ or not, but if you’re not sure, you can take the test on 16Personalities to find out.

Roadblocks an INFJ entrepreneur might face

So if you’re an INFJ and an entrepreneur, solopreneur, or business owner.

You may recognise some of these roadblocks you’ve faced on your business journey.

We self-sabotage due to our own moral standards

I say this with love (and from experience), your moral standards have probably held you back. 

As INFJs, we’re idealistic and altruistic, which means we work to make the world a better place and won’t take action if it only benefits ourselves.

INFJ idealist

Think about that, this level of self-sacrifice has probably meant that you’ve avoided making the money you deserve (and probably want), all because in your mind, you believe it only benefits you.

Well here’s a little pep talk if you need one.

If you’re self-sabotaging your business because you believe it’s selfish to make money or achieve, then nobody will be able to enjoy what you put out there for long, because it just won’t survive. 

I’d be much further in my business if only I’d realised this two years earlier.

We’re very sensitive

As INFJs we’re very sensitive.

Sensitive to criticism, conflict, and rejection.

fear of rejection

As INFJ entrepreneurs, this means we avoid fixing problems especially if they involve another person.

We also avoid putting ourselves ‘out there’ for fear of rejection and criticism.

Couple that with our empathy, and you get one very confused introvert.

Okay, those are just two roadblocks that you might have faced as an INFJ entrepreneur.

Below we’ll tackle a few more and couple them with some great skills you can master to make your introverted life a little easier.

4 skills to help you succeed as an INFJ entrepreneur

Learning new skills is something every entrepreneur should do.

It keeps you fresh, on top of your game and ready to take on new challenges.

But here’s where we like to do things differently.

The following skills are more personal development, than practical.

They will all help you not only master your business life but your non-working life too.

1. Deep work

Deep work (UK, USA), a concept illustrated by Cal Newport, is the ability to focus without distraction.

To create, write, build and problem solve without anything getting in the way.

deep work

The reason this works for INFJ entrepreneurs is that we have a lot of internal monologue going on in our heads while we’re trying to focus.

Not only that, but external distractions play a major part in overwhelming an INFJ and stopping them from doing their best work.

So, when it’s time to work on a big task, creating an atmosphere that allows for deep work is incredibly important.

I’m talking about writing, creative work, tasks that require concentration etc. 

In brief, how to practice deep work:

  • Set out time to do it. Deep work can only happen if you make time for it. So plan a day or time free from deliveries, phone calls, and/or other people.
  • Tell other people what you’re doing so you’re not disturbed.
  • Pick a space to work which doesn’t need cleaning or tidying. In fact, the less ‘stuff’ to distract you, the better.
  • Remove social media from your phone or put it on mute. Better yet, turn it off.
  • Know what you’re going to do ahead of time.

Deep work can be really useful when you need to focus on very specific tasks, but it shouldn’t be seen as a chore.

deep work books

You can make deep work fun by working with different materials than you usually do like pen, paper or paints.

Or find a new environment to experience deep work, like while you’re walking or travelling.

Just make sure to bring noise-cancelling headphones!

2. Disconnection 

As INFJ entrepreneurs, we’re prone to attaching our sense of self to our work.

This means any criticism, suggestions, even help, can be immediately rejected and taken on as a personal attack.

This sort of reaction is completely self-inflicted and can be a real barrier to progress.

However, there is one skill you can master to get through any emotional tasks you may have to take on as an INFJ entrepreneur, and that’s disconnection.


I talk about it more in this article, but the basic premise is to emotionally detach yourself from certain tasks you need to do in your business.

This detachment works to preserve your mental wellbeing so you have more emotional energy to focus on the important stuff that requires it. 

3. Monitoring energy levels

Believe it or not but monitoring your own energy levels as an INFJ entrepreneur is a skill.

It’s also one of the most important ones to master.

As INFJ business owners, we’re extremely prone to burnout.

INFJ burnout

In fact, because we’re passionate, have little patience for tasks we deem unnecessary and idealistic, we tend to rush into working hard to achieve bigger milestones, rather than enjoying the process.

In order to combat this, we need to make sure we don’t overwork, make time for hobbies outside of work and pay attention to our mental health.

For more information, read my article on how to monitor and overcome introvert burnout.

4. Letting go of perfection

INFJs are absolute perfectionists.

Because of our idealistic nature, we’re constantly working to our own unrealistic standards.

Because of this, we can leave tasks unfinished and sometimes never show our worth believing that it’s not quite good enough for others to see.


It goes without saying that perfectionism is one of the most harmful self-sabotaging things you can ever inflict upon yourself and it just so happens to be even more prevalent in INFJ business owners. 

When INFJs learn to let go of this perfectionism, they’re able to get more done, make more progress and finally allow the world to see their work.

Because after all, done is always better than perfect.

So there we have it, 4 skills you can master to achieve success as an INFJ entrepreneur.

So tell me in the comments, have you mastered any of these? Have any more to add? I’d love to hear from you.

Illustration by Freepik Storyset

This post contains affiliate links. If you purchase something from one of those links I might get a commission. This helps me create more content like this. Thank you so much for your support!


  1. Sheryl

    25th September 2019 at 3:53 PM

    Absolutely love this and all of the information provided!

  2. Cherrie Dejolde Bautista

    25th September 2019 at 4:28 PM

    I totally agree! No matter where I am – at work or at home, I keep getting distracted my different things that needs to get done. Setting aside time, writing down what my priorities are for the day, and silencing the phone usually works for me. Phone is one of my biggest distractions, so when I really need to focus and do some deep work, I silenced it and try to keep it away from me.

    • Gina Lucia

      26th September 2019 at 10:49 AM

      Yes, such a good idea!

  3. MJ | Barbed Wire & Lace

    25th September 2019 at 10:37 PM


    Stop researching and just trust yourself!

    We’re so so so stinking bad at this, but it’s so incredibly important and necessary!

    Also, you are the Queen of reminding me of what ugly habits I’ve taken on…. the distractions!! I’m so bad at sequestering myself and refocusing on what matters.

    Love this and everything you write. You’re truly a much-needed business coach for a messy, unfocused INFJ like myself!

    • Gina Lucia

      26th September 2019 at 10:50 AM

      Aw you’re so kind! I think it’s important for us introverts to really focus on the things that matter and treat distractions like they’re a bad cold – because we’ll never do our best work if we let them take over.

  4. Roxana Alexandru

    27th September 2019 at 3:07 PM

    This hits home big time. One thing that I’ve been super aware of these days is just how MUCH I want to do. Maybe I can write a post for you on how to prioritize as an INFJ because honestly, between finishing Malcolm Gladwell’s book, finishing my powerpoint slides for my course, writing a few newsletters in advance, studying for my assignments, reading scholarly articles, unwinding with cleaning/chores around the house, writing blog content, pitching myself to publications, replying to people on social media, I’m LITERALLY OVER MY HEAD WITH STUFF I WANT/NEED TO DO EVERY DAY. Phew. Just thinking of all that gives me a headache haha This post is awesome, love it

    • Gina Lucia

      29th September 2019 at 3:45 PM

      Maybe writing a post for Limit Breaker though is just another item to add to your to-do list! Of course, I’d love to have you do another post but not at the expense of your sanity. Honestly, the simplifying your business subscription box sounds like it might help:

  5. Eliza-Jane

    28th September 2019 at 11:05 AM

    Absolutely agree with all of this, I am constantly getting distracted by research within research of every new idea I come up with and its usually at least once a day, I am guilty of shiny object syndrome even though I have an amazing business that is in high growth mode that needs full attention I still cannot relax and focus. I have so many books started, online courses and notes everywhere its disturbing really and clutterful if there is such a word. I find a walk in nature and using my breathing to focus on and working with horses forces me to remain present which is where the magic happens and the true self alignment. I really want to stay that way this is my mission to get into flow and remain in it.

    • Gina Lucia

      29th September 2019 at 3:45 PM

      Yes I totally agree, we can get so caught up in our ideas that we simply overwhelm ourselves.

  6. Billie

    30th September 2019 at 11:05 AM

    Thank You!! As a newly budding business owner in the making, it’s nice to know I’m not alone nor as crazy as i thought. Time Management is not my greatest forte, especially when trying to organize thoughts and ideas. Looking forward to learning from you. Warmly~

    • Gina Lucia

      30th September 2019 at 3:49 PM

      Thank you so much for such a lovely comment, Billie!

  7. Steffanie

    26th April 2021 at 11:08 PM

    Woah. So glad I just discovered your blog. As a fellow INFJer, who’s currently pondering furiously how to lead a more fulfilling life and as someone that wants to work for themselves but letting perfectionism get in the way….. sigh. I REALLY needed to read this today. Thank you 😊

    • Gina Lucia

      27th April 2021 at 9:21 AM

      Ah you are SO welcome Steffanie! I absolutely know that feeling. Honestly, nobody knows what they’re doing. The only way to figure stuff out is to get going.

  8. Raheema Tabu

    10th May 2021 at 6:28 PM

    Perfectionist: I agree. I mostly postpone doing things until i believe I am perfect enough. e.g failing to upload learning videos on my facebook page until My voice becomes great and until i lose enough weight

    • Gina Lucia

      10th May 2021 at 6:33 PM

      Oh my gosh please don’t let those things hold you back! It’s not worth it.

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