If you’re stressed about marketing your personal brand, you’re not alone. Figuring out where to be and what to say can be a minefield. Especially when you’re feeling the pressure to get your business off the ground.
So, to alleviate some of that stress, in this article, I’m going to share a simple 2-step strategy that will help you create a unique personal brand marketing plan.
This plan will be simple, straightforward and one that you can expand and adapt as you see fit.
But first, let’s outline what a personal brand actually is.
What’s a personal brand?
A personal brand is essentially a public persona of an individual person. This ‘brand’ can be a combination of the traits, looks, experience and knowledge of a person.
A personal brand is mostly used when an individual such as a blogger, YouTuber, freelancer or otherwise chooses to run a business under their own name. In essence, instead of creating a business brand, they’re using their own person, their personality, to be their brand.
Create your personal brand marketing strategy
If you’re reading this article then it’s likely you already have a personal brand that you’re promoting. Either that or you’re beginning to look at how you can best promote your personal brand to grow as a business.
If that’s the case, the following two steps will help you distinguish what’s necessary and what’s not, when marketing your personal brand.
Step 1: Find a way to drive traffic
As a personal brand, you might be a photographer, blogger, virtual assistant etc. Which means, your ultimate goal is likely to gain more clients, customers, sponsorships. Essentially, you’ll need to drive traffic to your website.
This step is often forgotten when it comes to marketing strategy. Most people will head straight to Instagram and Twitter before considering how they’ll drive traffic to their site. The problem with this strategy is that both these platforms don’t make it easy for you as a brand to generate traffic. Instagram doesn’t let you add links to posts and Tweets disappear very quickly.
So the first step of creating your personal brand marketing strategy is to assess how you’ll drive traffic to your site.
Platforms that drive traffic
All social media/marketing platforms work differently. Some are designed to help you gain views to your site, some, the opposite.
The following are some platforms that are great at driving traffic:
- Google (with the right SEO)
Essentially, the above are search engine type platforms that actively encourage users to click onto your website.
Take Pinterest for example. Pinterest is a search engine, so you can look at it a little like a visual version of Google. The good news is that Pinterest has far less competition and a much simpler set of SEO rules.
Especially when first starting out, it’s a great platform for driving targetted traffic to your site while you build on your general site authority and ranking in Google.
Note: This article is all about marketing, so to make this work, you should already have a website up and running to drive traffic to. Need help? Check out our article on your turning website visitors into customers.
Step 2: Find a way to create a connection
The second stage to your personal brand strategy is to find a platform to create a connection with your audience.
As a personal brand, your marketing efforts hinge on the idea that people can connect to you and get to know you personally. This connection is why personal branding is so powerful. Once you make that connection with someone, it’s really hard to break.
Platforms that create a connection
The type of platforms that work well for this are ones that encourage you to interact with your audience and share more of the personal-side, rather than business-side of you:
All of the above platforms make it clear that they want to keep their users on their platform for as long as possible. While this may be frustrating, you can use this to your advantage.
You already have your traffic-driving platform from step 1, so this platform only serves one purpose – to create a connection. Once you accept this, your efforts on this platform will be much more authentic and will benefit you in the long-run.
Your strategy should be simple
Creating a personal brand strategy can be simple if you allow it to be. You only need a way to make money, a way to drive traffic and a way to create connection with your audience. Keep it simple so you can focus your energy on mastering your chosen platforms and growing without the stress.