When marketing your online business, you probably don’t have the time to schedule live webinars every week to gain leads and make sales. Which is why a pre recorded webinar is so valuable.
So let’s explore why pre recorded or evergreen webinars are key to your webinar strategy and how to get one set up.
Why pre recorded webinars are worth doing
As I said, pre recorded webinars are an incredibly valuable tool to add to your marketing strategy. After all, as they’re developed and improved by webinar software companies, you can create webinars so close to the ‘live’ experience, that people watching won’t even notice.
Whether you’re an online course creator, someone selling digital products, services and more, webinars provide an excellent way for potential customers to get to know you fast.
So if you can create a pre recorded webinar and have it run in the background for you. Not only are you using a strategy made for conversions, but you’re saving yourself a ton of time too.
How to set up a pre recorded or evergreen webinar
So let’s get into the nitty-gritty because setting up a pre recorded webinar can seem pretty complicated. After all, there are loads of different webinar services out there with different features and price-points. Talk about overwhelming!
The good news is, I’ve done the research for you. I’ve tried EasyWebinar, LiveWebinar, WebinarJam and Demio. But for evergreen or pre-recorded webinars, Demio came out as the clear winner.
Why use Demio for your pre recorded webinars
When trying all the software I mentioned above, I came across multiple problems for each (Demio included) but the main problem for me, was how you upload your video.
In all the above examples, except Demio, you have to record your webinar live and only then can you use it as a pre recorded or evergreen webinar. This poses a problem if you’d like to record your webinar, edit and upload it. Plus, should you ever want to change webinar platforms, this poses an even bigger problem.
The alternative is uploading a YouTube video. However, I found this ruining the webinar experience. Not only is the YouTube logo present, but recommended videos pop up at the end and the link to your video is sharable.
Demio on the other hand, allows you to upload a video file straight into their site. Meaning you can record a webinar outside of Demio (just using your webcam or camera), edit it outside of Demio and upload.
This meant I was able to record my webinar in Canva using their present function, edit out any gaps in my talking, improve the sound quality and more. All in the software that I’m familiar with. Win-win.
How to create a pre recorded webinar with Demio
I’ve touched on only one main benefit of Demio above, but as I walk you through setting up an evergreen webinar, I’ll showcase some of its other benefits too.
Step 1: Start your trial of Demio
Demio offers all new users a 14-day free trial which will allow you to test out its features to make sure they’re absolutely right for you.
To do this, follow these steps:
- Visit the Demio website and click the ‘Get started free’ green button. Or click this link.
- Once there, you’ll be able to enter all your details and get started with your free trial.
Then, you’ll be presented with your Demio dashboard and a tutorial walking you through how to set up a webinar. For now, we’re going to ignore that and set up your pre recorded webinar with these steps:
Note: This tutorial presumes you already have your webinar video filmed, edited and ready to go.
Step 2: Create your webinar
Once on the Events page, click the green Add New Event button to create your first pre recorded webinar.
Next you’ll be presented with a few options for the type of webinar you’re going to create. We’re creating a pre recorded or evergreen webinar, so click Automated.
As you can see, Demio makes all this super easy and user-friendly. Meaning you can get your webinar up and running fast. Unlike other webinar platforms which I found looked dated and were very confusing and frustrating to use.
Once done, you’ll be able to immediately upload your pre recorded webinar file and give your webinar a name.
Once you’ve uploaded your video, you’ll be able to edit all your webinar settings. From making it ‘on-demand’ so people can join immediately, to setting up scheduled sessions to go for the ‘live’ experience.
You’ll also be able to customise the registration form, the room itself and integrate it with your emails so you can customise the experience as much as possible.
Getting started with evergreen webinars
That’s it, you’ve now uploaded your pre-recorded webinar and in a few steps, have it up and running. Demio is my preferred choice for setting up this type of webinar after trying out a bunch of them. So are you thinking of trying it yourself? Leave a comment below.
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