business patience

How to Be More Patient When Building Your Business

7 January 2021 | by Gina Lucia


In an online world filled with high-achieving video millionaires, with course creators earning 100k months, with laptop lifestyle influencers earning brand deals and Instagram influencers creating their online empire, it’s hard to remember this one. Frustrating. Word.

After all, success is just around the corner. And you could be just one video, one post, one, anything away from achieving the life of your dreams… I guess…

But patience you say?

How, exactly, is anyone meant to practice patience when we’re constantly shown it all. A ‘dream life’, whatever that means, is dangled in front of us and we’re told it’s easy to achieve. In fact, we’re shown it’s easy every time someone sweeps in seemingly out of nowhere to get ‘it all’.

And how, exactly, do we practice patience when we live in a time of access. With everything we could possibly need a click away, to be delivered instantly on a phone or, shudder to think, delivered the very next day.

As you can probably tell, I’m not a very patient person.

If I could have things happen yesterday, I would make it so. Which means, building a business poses a very real challenge. Especially for the impatient among us.

Because like it or not, the success we want to see when growing our businesses, doesn’t happen yesterday. In fact, it could take years.

It could take years to build an email list big enough to sell your online course. It could take years to gain enough subscribers on YouTube to finally get monetized. It could take years working with clients, gaining referrals and testimonials to finally feel hands-off and outsource your work.

It could take years to write your book. Years to create a product. Years to learn to code, to be deemed an expert, to get an agent, to build authority, to get views, comments, likes, shares…

This is where people give up. Because. Of. Time.

It’s not because it can’t be done. It’s not because it’s unlearnable or unteachable. It’s not because you’re not capable of doing it.

It’s because we don’t have patience.


Without patience, James Dyson wouldn’t have finally, after 15 years, created an industry-changing vacuum cleaner.

Without patience, Tim Ferris wouldn’t have finally found his publisher after 25 rejections.

Without patience, Sara Blakely wouldn’t have withstood spending $5,000 in savings, countless rejections, working her business on the side and years of dedicated work to create a billion-dollar empire.

But you might be thinking, well that’s all well and good but actually, I don’t want to create a billion-dollar empire, I just want to create something I’m proud of and get paid to do it so I can spend time on the important things in life.

Well, you still need patience for that. Because even if your dream is slightly smaller, it’s still going to take time.

Patience is how you aim for the stars but keep your feet on the ground.

Patience is how you push forward but enjoy the process.

Patience is exactly how you’ll succeed because if you keep going, you’ll get there. It’s only a matter of time.

The question is, are you willing to wait?

Are you willing to put in the work today, to see the results tomorrow?

Because if you are, success, whatever that means to you, is within reach.


  1. Luisa

    11th January 2021 at 2:56 AM

    I adore this post! The struggle is real, as they say, but good things take time!

    • Gina Lucia

      11th January 2021 at 11:35 AM

      Absolutely Luisa! The best things do indeed take time. Thanks so much for commenting!

  2. Kyra

    27th March 2021 at 10:41 PM

    Love this post! 😊 I’m currently in this phase right now, but I just need to reassure myself that it will happen in the end.

    • Gina Lucia

      28th March 2021 at 3:05 PM

      Yes absolutely. As long as what you’re doing aligns with you, you’ll get there. Especially if you’re consistent and know it’s absolutely what you want to be doing. Your blog is looking great by the way!

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