5 Things Every Introverted Solopreneur Needs to Succeed
Let’s face it, being an introverted solopreneur in an extrovert’s world is no mean feat. In order to succeed online, we’re told to create courses, show our faces on video, start podcasts, put ourselves out there and generally shout louder in the sea of neverending competition.
For many introverts, that sounds like a nightmare. One of the most obvious differences between introverts and extroverts is that extroverts gain their energy from others, whereas introverts create their energy when alone and have their energy drained from others.
So ‘showing up’ on a daily basis – even if it’s online – can be a real drain for us introverts.
That doesn’t mean to say that to succeed as a solopreneur you have to be an extrovert. Far from it. The real secret to succeeding as an introverted solopreneur is to embrace your introverted-ness and use it to propel you forward.
So with that in mind, here are 5 things every introverted solopreneur needs to succeed.
1. Decide what success means to you
Success is in the title of this post, but success is a relative term. What it means for you and what it means for somebody else in your industry could be completely different.
Your success in business doesn’t have to be defined by other people’s expectations, industry standards, or even where you see other people in your niche.
Here’s what success means for me:
Success is creating a community of like-minded introverted businesswomen who are thriving and empowered. My success is in correlation to theirs. If I have helped even just one of these people then I have succeeded.
2. Define your niche
In a busy online world, it’s almost impossible to be vague about who your customer is and succeed. The people at the top of your industry may appeal to a huge variety of people, but that’s because they can. Their audience is so large that they simply don’t need to be specific.
For the other 95% in your industry, in order to succeed, they have been ultra-specific on who they’re serving and how. This is so that they can find and target their ideal customer easily.
If you haven’t targeted your business or found your niche, now’s the time. Start with yourself, what specific skills and interests do you have that sets you apart from others in your industry?
- What problems have you overcome?
- What type of person are you?
- What interests do you have?
- What makes you different?
Use these differences to craft your niche. Many solopreneurs succeed online when they share their story, what they have overcome. It’s when you get this specific that you find a whole group of people who are just like you.
3. Find your people
Now that you’ve defined your niche, it’s time to find them online. Having your niche and target customer outlined will save you an immeasurable amount of time. Knowing who they are, what problems they’re having and how you can solve them will make it so much easier to put together a plan of action.
So now’s the time to find them. Ask yourself these questions and then use the answers to get specific with how you’re going to spend your time marketing to them.
- What social media platforms do they spend the most time on?
- What sort of things to they search for on Google? What questions do they have?
- Where do they go to find help?
When you’re deciding on your marketing activities, it’s easy to think that if you put yourself everywhere then you’ll reach more people. But by doing that you’ll stretch yourself thin, and burn yourself out. Pick 1-2 platforms initially to put all your effort into mastering, you can always add more later.
4. Create your own marketing roadmap
Online marketing can and should be different for everyone. There are thousands of online courses out there that can teach you specific techniques to grow your audience, make more sales and create the business of your dreams. But to grow and thrive in your own business, you need to make sure the marketing you pursue for your business, is enjoyable.
If you hate the idea of speaking in front of a camera, don’t do it. If you’d rather not deliver talks or workshops, then don’t. Finding what works for you and being consistent is the only important factor. If you need reassurance, there are thousands of influencers on Instagram who don’t even show their face and have gained thousands of fans.
Here are a few of my favourite ‘introvert approved’ marketing techniques:
- Write guest posts and leverage the power of other people’s audiences
- Write posts on your site and share on social
- Get to grips with Pinterest and automate it so it does the work for you
- Create an email opt-in freebie and send engaging emails to your readers
It’s when you’re truly yourself online that you’ll start to thrive and build a business you love. Plan and find your own marketing roadmap and make this a possibility.
5. Don’t do it alone
It’s easy to think that introverted solopreneurs love working alone, and although that’s somewhat true, we also tend to overwork ourselves, don’t share our struggles and burnout easily.
So while you’re creating business success, make sure to connect with like-minded people who are in a similar position to you. There are already communities set up and running in Facebook Groups, forums and even some local introvert-specific networking groups (if you’re lucky).
Don’t have this group near you? If you’re an introverted woman who’s an entrepreneur, you’re invited to join my Facebook group.
Featured image by Gabrielle Henderson